The Story of Hook 'Em

There is something about standing in a river with a fly rod that slows the world down.

Hook ’Em was designed for those who understand the rhythm of moving water, early mornings outdoors, and the quiet focus that comes with fishing. The clean alder wood background gives the dial a grounded simplicity, while the abalone trout brings depth and natural color as the light moves across its surface.

Hook ’Em is a reminder of rivers, fresh air, and the moments spent doing what you love.

Process and Materials

The fish is cut from abalone shell and inlaid in alder wood with an engraved landscape of mountains and trees in the background. A fishing hook and line are layered overlays, giving the design movement without losing its clean, classic feel.

Case size: 38mm
Band size: 20mm
Swiss Quartz