When Flagship began working through the concept that led to White Water, they wanted a product that was robust but extremely easy to use. It needed to have solid hold, easy application and styling and ease of washout. They wanted it to have the benefits of a regular pomade too, providing moisture and conditioning while wearing it. After multiple test batches, they finally created what they wanted from the outset; now that is available to you!

Using rice bran wax and hydrogenated castor oil (castor wax), Flagship were able to bolster hold and initial volume. They also used Ceteareth-20 and PVP for additional hold once the product sets. This doesn't create a helmet-head feel like you would get from a gel, but you will find that the product will lock in after it has set in the hair. Coconut oil will keep the hair conditioned and feeling great when product is rinsed.

Scent: Tobaccoud Leather - an all year round fragrance with touches of spicy tobacco, smooth oud wood and fruity leather.

Instructions: Pump a small amount of product into palm. Break down until a slight grip begins to occur. Apply to dry hair or blowdried hair. Work from the roots to the tip of the hair. Apply more as needed. Style and enjoy!