When creating B Cubed, Scott began thinking about steamboats going down the Mississippi River through St. Louis. He envisioned a collection of gentlemen, from river destinations like Memphis, New Orleans and Baton Rouge, congregating on the deck as the boat docks in the old city where the Gateway Arch now stands. This is a scent that he could imagine them wearing as they listen to the band play "Blackberry Blossom" as they sun sets behind the Old Cathedral and Old Courthouse, before they were considered to be old. If bay rum is for pirates, this scent is for the more refined seafarer.