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Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. Originally, Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Representatives for Sanrio have said that they see Hello Kitty as a symbol of friendship, which they hope she will foster between people across the world.
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