Do I need to prime and paint this before installation?

It ships in black finish and can bolt on as-is. If you want it color-matched to your bumper, light scuff with sandpaper, apply primer, then your choice of paint.

What hardware comes with this?

Guard assembly is included. Check your vehicle's service manual for any fasteners or clips needed at the factory mounting points — those typically stay on the vehicle.

Can I install this myself?

Yes. It mounts at factory rocker and bumper points — use basic hand tools and an hour of your time. No cutting, drilling, or welding involved.